The fragrance of a special perfume conjures up sunny memories. Fragrances, flavours and aromatic substances not only please the olfactory senses but also create a sublime impact that is deeper… more personal.In the many-splendoured world of fragrances one name reigns supreme –The Kelkar Group.
EXPERTISE HONED BY YEARS OF EXPERIENCE
Founded in 1922 by
two enterprising brothers, S.H.Kelkar and V.G.Vaze the Kelkar Group, today, is
India’s largest fragrance and flavour creator and bulk manufacturers. Its annual
sales exceed US $ 40 million (Rs.1.44 billion).
This multi
- locational vertically integrated organization promises concept-to-supply compatibility
in speciality fragrances and delivers with ease.
Over 79
years of hands-on experience in the Indian perfumery market translates into sharper
understanding of product requirements and quicker response to customer demands. Versatile,
customer-oriented creative perfumers strive to bring out fragrances demanded by the end -
products
CUSTOMER –DRIVEN SERVICE THROUGH
CUSTOMIZED PRODUCTS
As we confidently
step into the new millennium, our foremost objective is to maintain our market leadership
through customer satisfaction. Offering them an excellent spectrum of fragrances, flavours
and aroma ingredients. The Kelkar Group’s emphasis on research and development will
continue. Continued backward integration and judicious use of state-of-the-art technology
will help the Group enhance its tradition of providing superior products and ensure
on-time delivery.
THE JOY OF LIVING
Kelkar products play a subtle role in everyday life. Cosmetics, Healthcare
products, incense sticks ... The list is endless. Each Kelkar fragrance confers a
unique personality to the products. It is part of – helping establish brand identity.
Kelkar flavours add taste and zest to a range of foods.
PERFORMANCE BACKED BY
CAPABILITY
Continuous upgradation of facilities
has helped the Kelkar Group to maintain its technological edge. The combined capability of
two automated compounding units (for the Indian and exports market respectively) ensures
consistent production of up to 60 tons of fragrance per day. Rigorous quality procedures
are a norm. Consequently, Kelkar product quality is by-word in over 40 countries.
The Kelkar
Group produces over 250 ingredients in-house at K.V.Arochem Ltd.-the bulk
aroma-manufacturing unit. This option enables the Group to offer customized products and
gain substantial competitive cost advantage.
The Kelkar
Group’s research laboratory houses advanced analytical instrumentation such as G.S.,
G.L.C., - M.S. and H.P.L.C. The Group’s cutting edge research center for
biotechnology will augment its research capabilities further.
Making optimum use of natural resources available in India, the Kelkar
Group has successfully developed high yielding varieties of aromatic plants at its Mumbai,
Hyderabad and Kashmir farms.
FULFILLING SOCIAL
RESPONSIBILITY
The Kelkar
Group takes an active part in various trade associations – CHEMIXIL and EOAI. The
Group is also a founder member of the Fragrance Association of India.
As a successful commercial enterprise, the Kelkar Group has consciously
made a Commitment to the Society. It has made large investments in effluent treatment
plants, which go a long way in protecting the environment. The Group is also committed to
develop clean technologies.